How it all Began
Years ago, I learned to make chocolate truffles by filling hollow chocolate shells with ganache, sealing the shells, and rolling them in tempered chocolate. My friends and I then broke open the shells, licked out the silky filling, and threw away the chocolate shells. "There must be a better way," I thought, "to get to the heart of a chocolate truffle."
The answer came some time later, when I was shopping with my daughter. She spotted some tall, slender shot glasses and said, "Wouldn't these be beautiful with chocolate in them?"
The next words out of my mouth were, "Truffle Shots!"
Within days, we bought dozens of shot glasses in various shapes and sizes, brainstormed flavors, secured URLs, filed for a trademark, and began work on the business plan and patent application. We briefly sold Truffle Shots® brand chocolate truffles at our ice cream store, then sold the ice cream business to open a store in our hometown from which to sell only Truffle Shots® brand chocolate truffles.
We are now expanding our online business and considering options to scale the business in order to share Truffle Shots® brand truffles with chocolate lovers everywhere.
I hope you enjoy our twist on the classic truffle.